Challenge
Asking prospective students to complete forms at races, which are then typed into a spreadsheet, sorted and assigned to recruiters.
Solution
- Create a webform (available on an iPad) that can capture info electronically immediately
- Easily connect leads to marketing campaigns (races)
- Automatically assign recruiters based on geography
Results
- More timely dissemination of leads rather than waiting for the paper information to be forwarded to central for entering then sent out
- Ability to handle 8 times more recruits than previous years
