Challenge
- Sell leasing of coworking space (private offices, common spaces) to start-up companies; manage events in the center to encourage networking and gain external exposure
Solution
- Leads and Opportunities to manage the sales process of nurturing start-ups to join the space; multiple discounting techniques
- Products to track the available space, quantity of people per space and university vs. external rates
- One location to manage quotes, invoices and payments
- Dashboards tracking space availability and revenue
Results
- One central system to manage the coworking space which enabled proactive planning for the future, rather than only reacting to the present, resulting in more occupancy
- Functionality added to an existing Salesforce instance which provides greater visibility into external organization participation with the university
