Challenge
- Manage marketing and registration for MIT Alumni Trips with professional tour operators facilitated by MIT Faculty.
Solution
- Configured campaigns to precisely track marketing effectiveness and trip participation
- Automated Conga Composer generation of detailed guest lists, complete with photos and summary information
- Proactive milestone tracking aligned with trip lead times to trigger targeted marketing interventions
- Dashboards for real-time evaluation of trip participation and marketing performance
Results
- Improved marketing ROI through precise tracking of campaign impact and participant engagement
- Increased trip bookings and engagement by timely, targeted marketing triggered by milestone tracking
- Enhanced operational efficiency by easily viewing multiple touches with guests and history of interactions with professors and tour operators
- Data-driven decision-making enabled by clear, real-time dashboards that highlight marketing and participation trend
