Challenge
- Promote, enroll and manage participation in executive education courses
Solution
- Feed advertising leads (LinkedIn, Meta) directly into Salesforce
- Use opportunities to track participant pipeline linked to products/courses
- Leverage public site pages for invoices
- Manage program delivery communications via campaigns
Results
- Manage participants and billing contacts in a single location to cross promote related courses
- Identify most productive lead sources
- Single process for managing self-pay or company-pay attendance
- Understand sponsor impact and their range of participants
